TruGrit – Farming And The Millennial Foodie Movement


The Websters dictionary defines grit as abrasive stone particles, basically.  However, I am not interested in that definition.  I am interested in the second definition – firmness of mind or spirit :  unyielding courage in the face of hardship or danger.

I have done extensive research into the back to the land movement and changing food preferences by millennials.  These are trends that are happening as we speak.  In fact, you can read my latest research findings in the cover story titled “Igniting The American Homesteading Dream” in the January February addition of Countryside Magazine, the magazine of modern homesteading here in the US.

Link To Article/Magazine

There is a fundamental shift in the thinking of millennials that everyone has noticed.  But, for many it is still a head scratcher as to what it all means.  My  research spells this out and reveals very compelling evidence that our food supply and our farms are about to drastically change, for the better.

But, why is that?  research shows that millennials care deeply about their food and where it comes from.  They are cause oriented to the nth degree and want to even know the farm and how that farm produced that food.  Yes, millennials are data savvy and expect such information to be available at their fingertips.  And, their demands are rapidly and significantly changing the face of food, and therefore farms.  Not to mention that millennials are the number one group moving back into farming of all demographics with retirees being the second largest demographic.

But, what of this word called grit?

Grit, is something our research has yet to flesh out as these new emerging trends dont have enough long cycle data yet to determine the GRIT associated with these new millennial endeavors.

Grit was something truly American.  It embodies all that was THE AMERICAN PIONEER.  Firmness of mind and spirit was what our first patriots had who fought for the freedoms our nation is blessed with to this day.  It is that same firmness of mind and spirit, determination you could say, that has pushed our nation forward on a path to excellence in almost any field one can ponder.

Unyielding courage in the face of hardship and danger is yet another dimension of grit that is profound in concept and even more paramount in action.  Our nation has risen from dirt on these concepts applied in the human form.

As we continue to witness the mega shifts unfold around the new food and farm movement, I will most closely monitor this concept called GRIT and its manifestations in our younger generation who are now stepping up to take the reins and lead.

Is there that same firmness of mind and spirit partnered with an unyielding courage in the face of hardship and danger to see this movement through to a true transformation of our food supply?

This is yet to be known and will be fascinating to observe.

I encourage you to join me and share your thoughts on this subject as I continue to research and write on this movement now and for the years to come.

What are you seeing in this area?  I would love to hear your thoughts.

God Bless!  L. Davis

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